LBD

Victoria Univeristy

A New University for a New World became the mantra for the Victoria University's new brand platform. Starting with a complete audit of all current material, we started from the logo up and redefined a new visual language and tone of voice for VU.

With a focus on being bold, unforgiving, determined and confident, we established an identity that spoke to our key demographic and called for a change. A change to drop the old-fashion ways of education and adopt a new, progressive, smarter way to do uni - 'The New Way to do Uni'.


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Honda

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Victoria Univeristy

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Great Barrier Reef Foundation

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Jay Jays

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Publicis Groupe

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Arts Centre Melbourne

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SPC

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Goulburn Valley

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Fandangles

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Great Ocean Road Dairy

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Slurpee

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WWF Just

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Fin For A Fin

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Reword