Fin For A Fin

FIN FOR A FIN is a global social enterprise and symbol that represents the coexistence of surfers and sharks. Applied directly to surf fins, the logo is intentionally designed to act as a visual signal that alerts authorities to a surfer’s wishes for a shark not to be killed in retaliation to an attack. Further extended across brand collateral, the design system enables all conservationists to share their support for the protection of sharks.

Great Barrier Reef Foundation

Jay Jays

Bundaberg Mutiny


WWF Just



Logos & Wordmarks

Goulburn Valley

Arts Centre Melbourne


Bundaberg Rumbassadors

Fin For A Fin

Great Ocean Road Dairy

Hawthorn Brewing Co

British Paints