Who We Are

Design is fundamental to a brand's narrative, engagement and cultural impact.

LBD (Leo Burnett Design) is housed within Leo Burnett Australia. Consistent with our HumanKind philosophy, our design studios in Melbourne and Sydney value the marriage of creative story-telling, thoughtful design, strategic thinking and meticulous craft. We use design to create meaningful human experiences that lift brands out of conventional category confines and build compelling and holistic brand stories.

Our client roster reflects our ability to work with a diverse range of businesses, from small start-ups and cultural organisations to large local and global corporations; from fashion and retail to property and FMCG; from disruptors to defenders.

Our design services include design strategy, brand creation, corporate identities, packaging, retail and environment. LBD works closely with Leo Burnett's communications and digital specialists to fully realise design opportunities across the broader creative solutions ecosystem.


Our work has been consistently awarded and recognized internationally by D&AD, Cannes Lions, The One Show, ADC, the Clios, London International Awards, Communication Arts, Award, Spikes, among others.